Business Writing for the Web. Dan FurmanМаркетинг, PR, реклама. quickEreads Series
- Название
- Business Writing for the Web
- Автор:
- Dan Furman
- Серия:
- quickEreads Series
- Жанр:
- Маркетинг, PR, реклама
- Год выпуска:
- 0
- isbn:
- 9781770409149
- Аннотация:
- The hardest part of making a business website successful is writing great content that will attract readers and encourage them to choose what you are offering. Whether you are selling physical objects or a service, what you write and how you write it will make the difference between a quick look-and-leave visit, and a new customer. This is not a book on how to code your website, but a book on how best to write the pages on your website. The book is written in plain English and is written to be a quick and easy read. Online technology changes constantly, but what remains constant is that a website needs great content, written in an engaging and web-friendly manner, to make it a success. This book takes you inside the techniques of a master communicator, whose rules start with, “break the rules!”