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Launching & Building a Brand For Dummies®

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Published simultaneously in Canada

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Library of Congress Control Number: 2021950437

ISBN: 978-1-119-74803-8 (pbk); ISBN 978-1-119-74804-5 (ebk); ISBN 978-1-119-74805-2 (ebk)

      Launching & Building a Brand For Dummies®

      To view this book's Cheat Sheet, simply go to www.dummies.com and search for “Launching & Building a Brand For Dummies Cheat Sheet” in the Search box.

      Table of Contents

1 Cover

2 Title Page

3 Copyright

4 Introduction About This Book Foolish Assumptions Icons Used in This Book Beyond the Book Where to Go from Here

5 Part 1: Getting Started with Branding Chapter 1: Wrapping Your Brain around Branding Understanding What a Brand Is and Does Recognizing Different Brand Types Grasping Brand Architecture Basics Knowing When to Brand Stepping Through the Branding Process Chapter 2: Creating and Financing Your Brand Deciding What You’re Going to Brand Identifying or Creating a Niche Market Formalizing Your Brand As a Business … If You Haven’t Already Financing Your Business/Brand Chapter 3: Positioning and Defining Your Brand Positioning Your Brand Defining Your Brand Identity Naming Your Brand Chapter 4: Clarifying Your Branding Goals Identifying Your Branding Goals/Objectives Creating Your One-Year Branding Plan Monitoring and Evaluating the Success of Your Branding Efforts Chapter 5: Defining and Refining Your Customer Avatars Discovering Who Your Target Customers Are Describing Your Customer Avatars in Your Own Words Redefining Your Customer Avatars As They

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Launching & Building a Brand For Dummies® To view this book's Cheat Sheet, simply go to www.dummies.com and search for “Launching & Building a Brand For Dummies Cheat Sheet” in the Search box. Table of Contents

Launching & Building a Brand For Dummies®

To view this book's Cheat Sheet, simply go to www.dummies.com and search for “Launching & Building a Brand For Dummies Cheat Sheet” in the Search box.

Table of Contents