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      Exploring Evaluative, Emotive

      and Persuasive Strategies in Discourse

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      Exploring Evaluative, Emotive and

      Persuasive Strategies in Discourse

      Editors:

      ANTONIO GARCÍA-GÓMEZ & MERCEDES DÍEZ-PRADOS

      UNIVERSITAT DE VALÈNCIA

      2018

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      ENGLISH IN THE WORLD SERIES

      GENERAL EDITOR

      Antonia Sánchez Macarro

       Universitat de València, Spain

      ADVISORY EDITORIAL BOARD

      Professor Enrique Bernárdez

       Universidad Complutense de Madrid, Spain

      Professor Anne Burns

       Macquarie University, Sydney, Australia

      Professor Angela Downing

       Universidad Complutense de Madrid, Spain

      Dr Martin Hewings

       University of Birmingham, Great Britain

      Professor Ken Hyland

       University of East Anglia, Norwich, Great Britain

      Professor James Lantolf

       Penn State University, Pennsylvania, USA

      Professor Michael McCarthy

       University of Nottingham, Great Britain

      Professor Eija Ventola

       University of Helsinki, Findland

      © Antonio García-Gómez y Mercedes Díez-Prados

      © 2018 by the Universitat de València

       Design and typeset: Celso Hdez. de la Figuera

       Cover design by Pere Fuster (Borràs i Talens Assessors SL)

      ISBN: 978-84-9134-322-6

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       CONTENTS

       Notes on Contributors

       Exploring Evaluative, Emotive and Persuasive Strategies in Discourse: Introductory Remarks

       Antonio García-Gómez & Mercedes Díez-Prados

       PART 1 A CROSS-LINGUISTIC APPROACH

       1 Comparing Engagement in Non-fictional Texts: An English-Spanish Contrastive Study of Argumentative and Expository Texts from a Parallel Corpus

       Marta Carretero

       2 With Two Colours: Multimodal Persuasion in Socio-political Posters

       Silvia Molina-Plaza

       3 Sentimiento atlético: Persuasion and Emotion at Play

       María José García-Vizcaíno

       4 When It Takes Two to Scare One: Managing Fear Appeals in Triadic Dialogues in Health Care Settings

       Bruno Echauri Galván

       PART 2 A FUNCTIONAL AND SOCIO-COGNITIVE APPROACH

       5 Delving into the Psychotic Mind of Norma(n) Bates: Evaluation and the Authorial Voice in Narrative Fiction

       Joaquín Primo-Pacheco

       6 Romantic Homosexual Male Construction of Identity in Love Song Lyrics

       Ionut Alecsandru

       7 Linguistic Choices in Persuasive Discourse: Preliminary Analysis of Self-reference, Positive Polarity and Sentence Construction

       Rosa Muñoz Luna

       8 Digital Storytelling and the Art of the Emotional Appeal: the Case of Despite My Fears

       Isabel Alonso-Belmonte

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      Notes on Contributors

      IONUT ALECSANDRU received his Bachelors of Arts in English Studies in 2016, and his Masters in TEFL in 2017, both from the Universidad de Alcalá de Henares, Madrid, Spain. Ionut is passionate about the study of the English language, gender studies as well as argumentation and persuasion strategies. He currently works as an ESL teacher in Alcalá de Henares.

      ISABEL ALONSO BELMONTE is an Associate Professor at the University Autónoma de Madrid (Spain). Her research concerns media discourse analysis, multimodality and the description of the discourse structure across genres. She has many publications in edited books and in different prestigious journals such as Text & Talk, Journal of Pragmatics, Language & Communication and Discourse & Communication.

      MARTA BEGOÑA CARRETERO LAPYERE is Associate Professor of English linguistics at the Universidad Complutense, Madrid, where she lectures in semantics, pragmatics and functional linguistics. She authors over 50 publications, mainly in the areas of modality and evidentiality, in Spanish and international journals. Part of her research concentrates on theoretical and conceptual issues, while other works are more descriptive, covering English-Spanish contrastive analyses. Most of her research is based on authentic corpora. She is co-editor of a number of books, such as English Modality: Core, Periphery and Evidentiality (2013), Evidentiality Revisited (2017) and Evidentiality and Modality in European Languages (2017).


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