How to Manage in Times of Crisis. Ицхак АдизесЧитать онлайн книгу.

      RIGHT NOW, IN 2009, the world is in a deep financial crisis. It affects everyone, particularly companies that are undergoing a transformation into an increasingly competitive economy and experiencing rapid and continual economic, political, and technological changes: companies that must have access to credit in order to continue developing.

      In general, people don’t like crises. Although the dictionary meaning of “crisis” is an upheaval or turning point that causes a decisive change—for worse or for better—the word usually has a negative connotation. When people hear the word “crisis,” they automatically assume it’s a disaster. Most people dread crises, and that goes even more for managers of organizations, who must worry about protecting their organizations’ existence.

      But it doesn’t have to be that way. And here is why.

      Let us start with an analogy. You probably remember that back when you were a child, your parents told you, “Do not take a hot shower and then go outside in the cold weather! You will catch a cold!” Well, I always wondered why I would catch a cold if I went outside with wet hair in freezing temperatures, while in Finland and Russia people like to go to the sauna, sweat, then go outside and roll in the snow. It makes them feel invigorated! Some people in Siberia, including the aged, dig a hole in the ice on a lake or river, then dive into the freezing water—and they also feel invigorated! If I did that I would probably get pneumonia and die.

      Why the difference?

      What we have to realize is that it’s not the cold that makes us sick. It is the rapid change from hot to cold. But that still doesn’t explain why people in Finland become invigorated by the quick change from hot to cold, while the same change makes me sick.

      It’s all about the strength, or lack of strength, of your organism. If your organism is robust, change makes you stronger. But if you’re weak, change can kill you.

      This phenomenon does not apply only to people but to organizations, too. Organizations that are prepared to deal with change are invigorated by it. Those that are not fall ill and risk bankruptcy.

      What does it mean to have a “strong organism”? Does it mean to have big muscles? No. It means that the organism is strong enough to deal with change. It is strength not of physique but of the capacity to handle change.

      In order to understand what it means to have a strong organization that is capable of handling change, we should first discuss how change causes organizational “diseases.” By understanding the causes of problems created by change, we will be able to identify the appropriate remedy.

      Change is nothing new. Change has been here forever, for billions of years. What is new is that the rate of change is accelerating, faster and faster and faster… Our grandparents probably made one strategic decision in their lifetimes (to move to a new city, change jobs, etc.), and our parents made strategic decisions every fifteen or twenty years. We might make strategic decisions every ten years, and most probably, our children are going to make strategic decisions every couple of years, maybe even every year.

      The nature of change and its repercussions

      THE INCREASING RATE of change has repercussions. When change occurs, problems arise: what to do in the new situation or with the new events facing us. As change accelerates, problems are attacking us faster. Everybody has more problems than they can handle. People are falling behind faster and getting more and more stressed.

      But when we solve the problem, what happens? The solution itself is a cause of change, which now creates new problems. So, the more problems we solve—guess what? —the more problems we have. The end result is that we will always have problems.

      Why