The Ladies' Paradise. Emile ZolaЧитать онлайн книгу.
your secrets, but I am going to entrust you with mine, for I'm certain that I couldn't place them in better hands. Besides, I want your advice. I have long wished to call and see you, but dared not do so."
He did make his confession, and related his debut in life, not even concealing the financial crisis through which he was passing in the midst of his triumph. Everything was brought up, the successive enlargements of his premises, the continual reinvestments of all profits in the business, the sums contributed by his employees, the existence of the establishment risked at every fresh sale, in which the entire capital was staked, as it were, on a single throw of the dice. However, it was not money he wanted, for he had a fanatic's faith in his customers; his ambition ran higher; and he proposed to the baron a partnership, in which the Crédit Immobilier should contribute the colossal palace which he pictured in his dreams, whilst for his part he would give his genius and the business he had already created. Everything would be properly valued, nothing appeared to him easier to realise.
"What are you going to do with your land and buildings?" he asked persistently. "You have a plan, no doubt. But I'm quite certain that your idea is not so good as mine. Think of it. We build fresh galleries on the vacant ground, we pull the houses down or re-arrange them and open the most extensive establishment in Paris – a bazaar which will bring in millions." And then he let this fervent, heartfelt exclamation escape him: "Ah! if I could only do without you! But you hold everything now. Besides, I shall never have the necessary capital. Come, we must come to an understanding. It would be a crime not to do so."
"How you go ahead, my dear sir!" Baron Hartmann contented himself with replying. "What an imagination you have!"
He shook his head, and continued to smile, resolved not to return confidence for confidence. In point of fact the idea of the Crédit Immobilier was to found in the Rue du Dix-Décembre a huge rival to the Grand Hôtel, a luxurious hostelry whose central position would attract foreigners. At the same time, however, as the hotel was only to occupy a certain frontage, the baron might also have entertained Mouret's idea, and have treated for the rest of the block of houses, which still represented a vast surface. However, he had already advanced funds to two of Henriette's friends, and he was getting tired of his lavishness. Besides, despite his passion for activity, which prompted him to open his purse to every fellow of intelligence and courage, Mouret's commercial genius astonished rather than captivated him. Was not the founding of such a gigantic shop a fanciful, imprudent scheme? Would he not court certain failure by thus enlarging the drapery trade beyond all reasonable bounds? In short, he didn't believe in the idea and refused his support.
"No doubt the idea is attractive," said he, "but it's a poet's idea. Where would you find the customers to fill such a cathedral?"
Mouret looked at him for a moment in silence, as if stupefied by the refusal which these words implied. Was it possible? – a man of such foresight, who divined the presence of money at no matter what depth! And suddenly, with an extremely eloquent gesture, he pointed to the ladies in the drawing-room and exclaimed: "Customers? – why look there!"
The sun was paling and the golden-red flame was now but a yellowish gleam, dying away on the silk of the hangings and the panels of the furniture. At this approach of twilight, the large room was steeped in warm cosy pleasantness. While Monsieur de Boves and Paul de Vallagnosc stood chatting near one of the windows, their eyes wandering far away into the gardens, the ladies had closed up, forming in the middle of the room a small circle of skirts whence arose bursts of laughter, whispered words, ardent questions and replies, all woman's passion for expenditure and finery. They were talking about dress, and Madame de Boves was describing a gown she had seen at a ball.
"First of all, a mauve silk skirt, covered with flounces of old Alençon lace, twelve inches deep."
"Oh! is it possible!" exclaimed Madame Marty. "Some women are very fortunate!"
Baron Hartmann, who had followed Mouret's gesture, was looking at the ladies through the doorway which was wide open. And he continued listening to them with one ear, whilst the young man, inflamed by his desire to convince him, went yet deeper into the question, explaining the mechanism of the new style of drapery business. This branch of commerce was now based on a rapid and continual turning over of capital, which it was necessary to convert into goods as often as possible in the same year. For instance, that year his capital, which only amounted to five hundred thousand francs, had been turned over four times, and had thus produced business to the amount of two millions. But this was a mere trifle, which could be increased tenfold, for later on, in certain departments, he certainly hoped to turn the capital over fifteen or twenty times in the course of the twelvemonth.
"You understand, baron, the whole system lies in that. It is very simple, but it had to be found out. We don't need an enormous working capital; the sole effort we have to make is to get rid of the stock we buy as quickly as possible so as to replace it by other stock which each time will make our capital return interest. In this way we can content ourselves with a very small profit; as our general expenses amount to as much as sixteen per cent., and as we seldom make more than twenty per cent. on our goods, there is only a net profit of four per cent. at the utmost; only this will finish by representing millions when we can operate on large quantities of goods incessantly renewed. You follow me, don't you? nothing can be clearer."
The baron again shook his head doubtfully. He who had entertained the boldest schemes and whose daring at the time of the introduction of gas-lighting was still spoken of, remained in the present instance uneasy and obstinate.
"I quite understand," said he; "you sell cheap in order to sell a quantity, and you sell a quantity in order to sell cheap. But you must sell, and I repeat my former question: Whom will you sell to? How do you hope to keep up such a colossal sale?"
A loud exclamation, coming from the drawing-room, interrupted Mouret just as he began to reply. It was Madame Guibal declaring that she would have preferred the flounces of old Alençon simply round the upper skirt of the dress.
"But, my dear," said Madame de Boves, "the upper skirt was covered with it as well. I never saw anything richer."
"Ah, that's a good idea," resumed Madame Desforges, "I've got several yards of Alençon somewhere; I must look them up for a trimming."
Then the voices fell again, sinking into a murmur. Prices were quoted, a feverish desire to buy and bargain stirred all the ladies; they were purchasing lace by the mile.
"Why?" declared Mouret, when he could at last speak, "one can sell what one likes when one knows how to sell! Therein lies our triumph."
And then with his southern enthusiasm, he pictured the new business at work in warm, glowing phrases which brought everything vividly before the eyes. First came the wonderful power resulting from the assemblage of goods, all accumulated on one point and sustaining and facilitating the sale of one another. There was never any stand-still, the article of the season was always on hand; and from counter to counter the customer found herself caught and subjugated, at one buying the material for a gown; at another cotton and trimming, elsewhere a mantle, in fact everything necessary to complete her costume; while in addition there were all the unforeseen purchases, chases, a surrender to a longing for the useless and the pretty. Next he began to sing the praises of the plain figure system. The great revolution in the business sprang from this fortunate inspiration. If the old-fashioned small shops were dying out it was because they could not struggle against the low prices which the tickets guaranteed. Competition now went on under the very eyes of the public; a look in the windows enabled people to contrast the prices of different establishments; and each shop in turn was lowering its rates, contenting itself with the smallest possible profit. There could be no deceit, no long prepared stroke of fortune by selling an article at double its value; there were simply current operations, a regular percentage levied on all goods, and success depended solely on the skilful working of the sales which became the larger from the very circumstance that they were carried on openly and honestly. Was it not altogether an astonishing development? And it was already revolutionizing the markets and transforming Paris, for it was made of woman's flesh and blood.
"I have the women, I don't care a hang for the rest!" exclaimed Mouret, with a brutal frankness born of his passion.
At this cry Baron Hartmann appeared somewhat moved. His smile