It Takes Small Steps to Bank a Big Idea Debunking the “eureka” moment and other guru myths: We all want to know the secret to success. Matthew Mockridge is here to shed light on what really lies along the path to victory. There is no such thing as a eureka moment, where everything suddenly falls into place; instead, commitment, preparation, and hard work are the keys to pursuing a passion and making dreams a reality. Inspiration comes from preparation: Mockridge, creator of one of the biggest electronic dance music touring giants in Europe, began as many young entrepreneurs do—in his dorm room. Everyone wants to find that million-dollar startup idea, and Mockridge reveals what he learned after years of research into creative processes. Vision, design, and construction are among the core aspects that go into making a “next big thing” game plan. A holistic approach to entrepreneurship and relationships: While Mockridge’s advice comes primarily from his experience as a young, successful entrepreneur, the lessons he shares are applicable not only to starting a business but to social lives as well. This self-help book connects thinkers and disciplines in search of true patterns of greatness and is both instructional and conversational. Matthew Mockridge’s Your Next Big Thing is your guide to discovering ideas that inspire. Open it up and find: An entrepreneurial rough-guide and “real world” paint-by-numbers approach to creating and running big ideasAdvice on time management, business acumen, financial management, and building healthy relationshipsPractical chapters such as “Matthew’s 10 Favorite Idea-Testing Tools” and “Matthew’s 10 Tips for Mega-Mindsets that Produce Ideas and Get Them Done” If you’ve enjoyed titles such as The 4-Hour Workweek , Zero to One , and Think and Grow Rich , then you’ll find more of the motivation you need in Your Next Big Thing: Creating Successful Business Ideas from Scratch .
