Do You Want to Keep Your Customers Forever?. Don PeppersЭкономика. Harvard Business Review Classics
- Название
- Do You Want to Keep Your Customers Forever?
- Автор:
- Don Peppers
- Серия:
- Harvard Business Review Classics
- Жанр:
- Экономика
- Год выпуска:
- 0
- isbn:
- 9781633691421
- Аннотация:
- This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a «learning relationship.» Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.