The Necessary Art of Persuasion. Jay A. CongerЗарубежная деловая литература. Harvard Business Review Classics
- Название
- The Necessary Art of Persuasion
- Автор:
- Jay A. Conger
- Серия:
- Harvard Business Review Classics
- Жанр:
- Зарубежная деловая литература
- Год выпуска:
- 0
- isbn:
- 9781633691025
- Аннотация:
- In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion , Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.