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Реклама. Принципы и практика. Уильям УэллсЧитать онлайн книгу.

Реклама. Принципы и практика - Уильям Уэллс


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      Robert Weller, «Breckenridge pulls ad campaign,» Boulder Sunday Camera (September 8, 2002): 3B.

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      Richard Linnert, «Take it like a man», Advertising Age (December 8, 2003): 40.

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      D. J. Ganahl, T. J. Princen, and S. B. Netzley, «A Content Analisys of Prime Time Commercials: A contextual Framework of Gender Representation», Broadcasrt Education Association, Las Vegas, NV(2001).

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      «Stereotypes of Women Persist in Ads», Wall Street Journal (October 17, 2003): B4.

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      D. J. Ganahl, S. B. Netzley, William Hoon, and Kwangok Kim, «The Culture Clash in Television Commercials: Mainstreaming Black Stereotypes into Primetime Prototypes», unpublished manuscript, (2003).

      40

      Michelle Wirth Felman, «Preventing Viagra’s Fall», Marketing News (August 31, 1998): 1, 8.

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      Joan Voigt, «Realistic or Offensive?» Adweek (September 2, 2003): 16–17.

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      Interview with Jean Kilbourne by Renee Montagne, NPR Morning Edition transcript (June 22, 2004).

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      Robert Gustafson, Mark Popovich, and Steven Thomsen, «The ‘thin ideal’». Marketing News (March 15, 1999): 22.

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      Herbert Rotfeld, «Desires Versus the Reality of Self-Regulation», Journal of Consumer Affairs 37 (Winter 2003): 4244–27; Nanci Hellmich, «Weight-loss deception found ads for many of those pills, patches, creams and wraps are grossly exaggerated», USA Today (2002).

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      Joe Morgan, «Barclays forced to withdraw0 % campaign by OFT», The London Times (November 19, 2003): 4M.

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      Barry Newman, «Ad Ad Professor Huffs Against Puffs, but It Is a Quixotic Enterprise», Wall Street Journal (January 24, 2003): A1; Ivan Preston, «A Problem Ignored: Dilution and Negation of consumer Information by Antifactual Content», Journal of Consumer Affairs 36 (Winter 2002): 263–83; Ivan Preston, «Dilution and Negation of Consumer Information by Antifactual Content: Proposals for Solutions», Journal of Consumer Affairs 37 (Summer 2003): 1–21.

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      Stephanie Thompson, «Food fight: Kraft beats back critics», Advertising Age (January 20, 2003): 1, 37.

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      Betsy Spethmann, «Tobacco’s Two Tiers», Promo Magazine (January 2004): 24–28.

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      Deborah Vence, «Match Game», Marketing News (November 11, 2002): 1, 11–2.

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      Wendy Melillo, «FTC Reviews Ad Plans from Alcohol Clients», Adweek (May 26, 2003): 8.

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      Christopher Lawton, «Lawsuits Allege Alcohol Market Target Youth», Wall Street Journal (February 5, 2004): B1; Ira Teinowitz, «Marketers blast charges in alcohol suit», Advertising Age (December 1, 2003): 10.

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      Chuck


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