The Struggles of Brown, Jones, and Robinson. Trollope AnthonyЧитать онлайн книгу.
George, we must have something to sell," said Mr. Brown, almost in despair. He did not then understand, and never since has learned the secrets of that commercial science which his younger partner was at so much pains to teach. There are things which no elderly man can learn; and there are lessons which are full of light for the new recruit, but dark as death to the old veteran.
"It will be so doubtless with me also," said Robinson, soliloquizing on the subject in his melancholy mood. "The day will come when I too must be pushed from my stool by the workings of younger genius, and shall sink, as poor Mr. Brown is now sinking, into the foggy depths of fogeydom. But a man who is a man – " and then that melancholy mood left him, "can surely make his fortune before that day comes. When a merchant is known to be worth half a million, his fogeydom is respected."
That necessity of having something to sell almost overcame Mr. Brown in those days. "What's the good of putting down 5,000 Kolinski and Minx Boas in the bill, if we don't possess one in the shop?" he asked; "we must have some if they're asked for." He could not understand that for a first start effect is everything. If customers should want Kolinski Boas, Kolinski Boas would of course be forthcoming, – to any number required; either Kolinski Boas, or quasi Kolinski, which in trade is admitted to be the same thing. When a man advertises that he has 40,000 new paletots, he does not mean that he has got that number packed up in a box. If required to do so, he will supply them to that extent, – or to any further extent. A long row of figures in trade is but an elegant use of the superlative. If a tradesman can induce a lady to buy a diagonal Osnabruck cashmere shawl by telling her that he has 1,200 of them, who is injured? And if the shawl is not exactly a real diagonal Osnabruck cashmere, what harm is done as long as the lady gets the value for her money? And if she don't get the value for her money, whose fault is that? Isn't it a fair stand-up fight? And when she tries to buy for 4l., a shawl which she thinks is worth about 8l., isn't she dealing on the same principles herself? If she be lucky enough to possess credit, the shawl is sent home without payment, and three years afterwards fifty per cent. is perhaps offered for settlement of the bill. It is a fair fight, and the ladies are very well able to take care of themselves.
And Jones also thought they must have something to sell. "Money is money," said he, "and goods is goods. What's the use of windows if we haven't anything to dress them? And what's the use of capital unless we buy a stock?"
With Mr. Jones, George Robinson never cared to argue. The absolute impossibility of pouring the slightest ray of commercial light into the dim chaos of that murky mind had long since come home to him. He merely shook his head, and went on with the composition on which he was engaged. It need hardly be explained here that he had no idea of encountering the public throng on their opening day, without an adequate assortment of goods. Of course there must be shawls and cloaks; of course there must be muffs and boas; of course there must be hose and handkerchiefs. That dressing of the windows was to be the special care of Mr. Jones, and Robinson would take care that there should be the wherewithal. The dressing of the windows, and the parading of the shop, was to be the work of Jones. His ambition had never soared above that, and while serving in the house on Snow Hill, his utmost envy had been excited by the youthful aspirant who there walked the boards, and with an oily courtesy handed chairs to the ladies. For one short week he had been allowed to enter this Paradise. "And though I looked so sweet on them," said he, "I always had my eye on them. It's a grand thing to be down on a well-dressed woman as she's hiding a roll of ribbon under her cloak." That was his idea of grandeur!
A stock of goods was of course necessary, but if the firm could only get their name sufficiently established, that matter would be arranged simply by written orders to two or three wholesale houses. Competition, that beautiful science of the present day, by which every plodding cart-horse is converted into a racer, makes this easy enough. When it should once become known that a firm was opening itself on a great scale in a good thoroughfare, and advertising on real, intelligible principles, there would be no lack of goods.
"You can have any amount of hose you want, out of Cannon Street," said Mr. Robinson, "in forty-five minutes. They can be brought in at the back while you are selling them over the counter."
"Can they?" said Mr. Brown: "perhaps they can. But nevertheless, George, I think I'll buy a few. It'll be an ease to my mind."
He did so; but it was a suicidal act on his part. One thing was quite clear, even to Mr. Jones. If the firm commenced business to the extent which they contemplated, it was out of the question that they should do everything on the ready-money principle. That such a principle is antiquated, absurd, and uncommercial; that it is opposed to the whole system of trade as now adopted in this metropolis, has been clearly shown in the preface to these memoirs. But in this instance, in the case of Brown, Jones, and Robinson, the doing so was as impracticable as it would have been foolish, if practicable. Credit and credit only was required. But of all modes of extinguishing credit, of crushing, as it were, the young baby in its cradle, there is none equal to that of spending a little ready money, and then halting. In trade as in love, to doubt, – or rather, to seem to doubt, – is to be lost. When you order goods, do so as though the bank were at your back. Look your victim full in the face, and write down your long numbers without a falter in your pen. And should there seem a hesitation on his part, do not affect to understand it. When the articles are secured, you give your bill at six months' date; then your credit at your bankers, – your discount system, – commences. That is another affair. When once your bank begins that with you, – and the banks must do so, or they may put up their shutters, – when once your bank has commenced, it must carry on the game. You are floated then, placed well in the centre of the full stream of commerce, and it must be your own fault if you do not either retire with half a million, or become bankrupt with an éclat, which is worth more than any capital in refitting you for a further attempt. In the meantime it need hardly be said that you yourself are living on the very fat of the land.
But birds of a feather should flock together, and Mr. Brown and Mr. Robinson were not exactly of the same plumage.
It was finally arranged that Mr. Robinson should have carte blanche at his own particular line of business, to the extent of fifteen hundred pounds, and that Mr. Brown should go into the warehouse and lay out a similar sum in goods. Both Jones and Mrs. Jones accompanied the old man, and a sore time he had of it. It may here be remarked that Mrs. Jones struggled very hard to get a footing in the shop, but on this point it should be acknowledged that her husband did his duty for a while.
"It must be you or I, Sarah Jane," said he; "but not both."
"I have no objection in life," said she; "you can stay at home, if you please."
"By no means," he replied. "If you come here, and your father permits it, I shall go to America. Of course the firm will allow me for my share." She tried it on very often after that, and gave the firm much trouble, but I don't think she got her hand into the cash drawer above once or twice during the first twelve months.
The division of labour was finally arranged as follows. Mr. Brown was to order the goods; to hire the young men and women, look after their morality, and pay them their wages; to listen to any special applications when a desire might be expressed to see the firm; and to do the heavy respectable parental business. There was a little back room with a sky-light, in which he was to sit; and when he was properly got up, his manner of shaking his head at the young people who misbehaved themselves, was not ineffective. There is always danger when young men and women are employed together in the same shop, and if possible this should be avoided. It is not in human nature that they should not fall in love, or at any rate amuse themselves with ordinary flirtations. Now the rule is that not a word shall be spoken that does not refer to business. "Miss O'Brien, where is the salmon-coloured sarsenet? or, Mr. Green, I'll trouble you for the ladies' sevens." Nothing is ever spoken beyond that. "Morals, morals, above everything!" Mr. Brown was once heard to shout from his little room, when a whisper had been going round the shop as to a concerted visit to the Crystal Palace. Why a visit to the Crystal Palace should be immoral, when talked of over the counter, Mr. Brown did not explain on that occasion.
"A very nice set of young women," the compiler of these memoirs once remarked to a commercial gentleman in a large way, who was showing him over his business, "and for the most part very good-looking."
"Yes,