The Greatness Guide: One of the World's Top Success Coaches Shares His Secrets to Get to Your Best. Робин ШармаЧитать онлайн книгу.
Warner CEO Dick Parsons once observed that the best advice he ever got was from his grandmother. She told him: “Whatever a man soweth, that shall he also reap.” So plant your seeds. Be spectacularly great at what you do. Wear your passion on your sleeve and hold your heart in the palm of your hand. And work hard. Really hard. Hard work opens doors and shows the world that you are serious about being one of those rare—and special—human beings that uses the fullness of their talents for the highest and the very best.
Genius is not the sole domain of a rare breed of person. Both you and I are entitled to that label and to play in that space—if we so choose. Here’s the big idea: Focus on any area or skill with a relentless devotion to daily improvement and a passion for excellence and within three to five years, you will be operating at a level of competence (and insight) such that people call you a genius. Focus plus daily improvement plus time equals genius. Understand that formula deeply and your life will never be the same.
Michael Jordan was a basketball genius. Was his spectacular success on the court purely the result of natural gifts? Absolutely not. He took what nature gave him and ran the formula: Focus plus daily improvement plus time equals genius. He didn’t try to be good at five different sports. He didn’t scatter his focus. He just got devoted to being brilliant at basketball. And he was.
Thomas Edison registered a stunning 1093 patents over his lifetime and invented the light bulb as well as the phonograph. (A schoolteacher labelled him a slow learner when he was a kid; he didn’t listen. Kudos.) He didn’t try to be a great merchant and a great poet and a great musician. He focused on his inventions. He improved daily. And he let time work its magic. Genius came knocking.
Makes me think of a story about Pablo Picasso. One day a woman spotted him in the market and pulled out a piece of paper. “Mr. Picasso,” she said excitedly, “I’m a big fan. Please, could you do a little drawing for me?” Picasso happily complied and quickly etched out a piece of art for her on the paper provided. He smiled as he handed it back to her, and said, “That will be a million dollars.” “But Mr. Picasso,” the flustered woman replied, “it only took you 30 seconds to do this little masterpiece.” “My good woman,” Picasso laughed, “it took me 30 years to do that masterpiece in 30 seconds.”
Focus plus daily improvement plus time equals genius. Understand that formula deeply and your life will never be the same.
Know what you can excel at—your genius. Discover your talents and then work like crazy to polish them. One of the most important of all personal leadership skills is self-awareness. Know what you are really great at. Reflect on those abilities that others admire in you. Think about those capabilities that just come easily to you—and that flow effortlessly from you. You might be a fantastic communicator or have a way with people. You might possess an extraordinary ability to execute and get things done. Perhaps your special talent lies in innovation and creativity and seeing what everyone else sees but thinking a different thought. Find your genius points and then develop them. Focus plus daily improvement plus time. Start today and in three to five years people will be writing about you. Calling you a genius. Celebrating your magnificence. And don’t worry—I’ll be one of them.
Listen Twice as Much as You Speak
My mom is a very wise woman. As a kid, I loved to talk (still do). In school, I always did well academically but my report cards never failed to note my passion for vigorously exercising my vocal chords on a near-constant basis. One day Mom sat me down and said: “Robin, you were given two ears and one mouth for a reason: to listen twice as much as you speak.” Brilliant point (still working on it though).
Listening intently to someone is one of the best ways I know of to honor that person and forge a deep human connection. When you listen to someone—not just with your mind but with every fiber of your being—it sends them a message: “I value what you have to say, and I’m humble enough to listen to your words.” So few of us are really good at listening. I’ll sit down next to someone on an airplane, at the start of a six-hour flight, and they’ll still be talking by the time we land—without having even asked me my name or where I’m from or what I do or the books I’ve read. Tells me not only that they lack what scientists call “sensory acuity” (an ability to pay attention to the cues around them) but that they were probably not given much listening as kids. Most people’s idea of listening is waiting until the other person has finished speaking before answering. And the sad fact is that while one person is talking, most of us are rehearsing our replies.
Listening intently to someone is one of the best ways I know of to honor that person and forge a deep human connection.
New York attorney general Eliot Spitzer has a line that I love: “Never talk when you can nod.” Your effectiveness as a businessperson, as a family member and as a human being will absolutely soar if you get this one right. Listen twice as much as you speak. Become a world-class listener. Get wildly interested in what others have to say to you. And just watch how people respond. They’ll fall in love with you. Quickly.
Your Customers Buy with Their Hearts
I’m standing in line at a Starbucks. The Dave Matthews Band is playing in the background. The smell of coffee fills the air. The espresso machines blast away. People are reading, relaxing and talking. The vibe is good. I feel happy here. Feels like home. If you’re in business, one of the most important things I suggest that you consider is the idea that people don’t buy with their heads so much as with their hearts. The competition in today’s marketplace is not for customers’ money. Not at all. The only real competition is for their emotions. Touch the hearts of the people you serve and they’ll be back for more. Engage their emotions and they’ll become your raving fans. Miss this insight and you just might lose your business.
Sure I could spend less on a cup of java. Sure there’s a coffee shop closer to where I work. But I love the way going into a Starbucks makes me feel. Relaxed. Happy. Good. And each of us craves good feelings as we live out our days. In so many ways, adults are nothing more than children in grown-up bodies—and children are all about feeling good. On this point about emotions driving customer behavior, Kevin Roberts, CEO of Saatchi & Saatchi, writes, in his superb book Lovemarks: The Future Beyond Brands: “In my 35 years in business I have always trusted my emotions. I have always believed that by touching emotion you get the best people to work with you, the best clients to inspire you, the best partners and most devoted customers.” Roberts then quotes neurologist Donald Calne: “The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” A breathtakingly important point. Human beings move when their emotions are moved.
Human