Маркетинг на рынке вакансий – №4. Стратегия. Карьера. Маркетинг. Личные продажи. Командообразование. Владимир ТокаревЧитать онлайн книгу.

поставщика уже управляет фирмой покупателя//Управление продажами, №6, 2010.

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Токарев В. Используйте возражения покупателя, а не пытайтесь их избежать// Личные продажи, №4, 2010.

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Токарев В. Гипотеза о новой парадигме управления.//Международный журнал Проблемы теории и практики управления, №3, 2001.

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Друкер П. Задачи менеджмента в XXI веке, 2000.

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В туристической отрасли особое значение имеет также позиционирование места – позиционирование страны, региона в сознании ее покупателей. Например, сегодня Россия, по мнению большинства иностранцев, страна все еще достаточно опасная для туристов.

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Котлер Ф. Основы маркетинга. – М.: Прогресс, 1992.

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