СТАРТАП: планирование и контроль. Менеджмент стартапа. Книга 2. Владимир ТокаревЧитать онлайн книгу.

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Например, я сменил три шевроле-нива люксовой комплектации, у них (а это СП!) – протекал радиатор, вытекал фреон у кондиционера, подтекали шланги и много еще чего приходилось ремонтировать как по гарантии, так и после.

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Правда, не все так просто. Чуть позже я понял, что зря назвал эту добавку «русской». Легендарный Ли Якокка рассказывает в своей книге «Карьера менеджера», как его замечательный «Мустанг» постепенно стали удлинять, и наконец он перестал быть той спортивной машиной для американской семьи, которая была в первоначальном варианте. В результате «русско-американской секретной добавки» – продажи упали, «Мустанг» сняли с производства. Но этой истории уже много лет, а мы обсуждаем нынешнее время в России.

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Токарев В. – http://www.e-xecutive.ru/community/articles/1492634/

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из выступления юмориста Г. Хазанова

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Мескон М. и др. Основы менеджмента. – М., 1992.

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Райтер Г. В лабиринтах современного управления, 1999.

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