The Power of Loyalty. Roger Brooks B.Читать онлайн книгу.
Table of Contents
ESSENTIAL STEP 1 - Recognize That Loyalty Is All Around You; It’s EVERYWHERE Loyalty
Personal Relationships Yield Loyalty
ESSENTIAL STEP 2 - Know Your Customers; Treat Them Like They’re Made of GOLD
ESSENTIAL STEP 3 - Loyalty Starts from the TOP
ESSENTIAL STEP 4 - CREATE AFFINITY: A Desire for Your Product, Brand, or Service
ESSENTIAL STEP 5 - Initiate Next-Generation Marketing: LOYALTY MARKETING
ESSENTIAL STEP 6 - Identify Your CUSTOMERS
Do You Have an Existing Identifier?
What’s My Incentive to Enroll?
What Is the Purpose of Capturing Customer Information?
Can You Punch My Card? (While You’re at it, Can You Punch it Twice?)
Don’t Forget About Your Employees
I’m a Manufacturer ... What Should I Use as the Loyalty Program Identifier?
ESSENTIAL STEP 7 - TRACK Customer Spending Activity Through Each and Every Touchpoint
ESSENTIAL STEP 8 - Motivate Behavior to BENEFIT Customer Relations and Your ...
It’s the Little Things That Matter Most
Is Discounting a Form of Loyalty?
Issuing Points as the Currency, and the Motivator
ESSENTIAL STEP 9 - REWARD Customer Performance by Offering Attractive ...