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href="https://best-of-hr.com/credentials/">Samsung, Otto, State Institutions). By the Top 20-Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .
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Employer branding and corporate culture change: breaking the will of employees?
// By Anne M. Schüller
"You have to break young people's will first when they are new to us." With such views, here the original sound of a star chef, you don't get very far with the inflowing talents of today's generation. The "poisoned" must give way to a "laughing" corporate culture.
Work must be fun to be good
Far too many management errors arise outdated management practices and a radical management understanding. Unfortunately, there are still plenty of huntsmen in the chef days, people's hamsters and despots, who fall victim to the machismo, and to which no border is sacred.
“Hard chunks” are still admired behind the scenes. And often enough, poor leadership is knowingly tolerated as long as the results are right. That is absurd and pitiful at the same time. Only a good manager can be considered a good manager if his numbers are correct, without his people falling by the wayside.
But in an environment in which one can only score with immediate results and maximum returns, many are willing to destroy company values and sacrifice employees in order to achieve short-term profit targets. “If you can't take it, you can let our great occupational health system pep you up,” someone recently told me.
Nobody wants to work for Brutalo managers
But the times when employees were nothing but the game figures of the management are finally over. And thank God, the Dinosaur Rambos from analogue days are now threatened with extinction. Because the social media comet is broken. An update of the corporate cultures is in full swing. And everything is under observation by a broad public.
Those who fatten themselves at the expense of the community are pitilessly put to the pillory. The idols, once so revered, were called disgrace,