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Designing a World-Class Architecture Firm. Patrick MacLeamyЧитать онлайн книгу.

Designing a World-Class Architecture Firm - Patrick MacLeamy


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Photograph of the National Air and Space Museum in Washington, DC.

      FIGURE 5.1 National Air and Space Museum, Washington, DC.

      Source: Photo by George Silk. Photo courtesy of HOK.

      Dallas, Texas was not on the minds of the founders when they first considered adding offices. That would soon change with the advent of a major project opportunity. This time, Obata's burgeoning design reputation, more than Hellmuth's clever marketing ability, led to the establishment of another new office. It happened in a mad rush of opportunity and action.

      The twin Texas cities of Dallas and Fort Worth are only 31 miles apart, and both maintained competing airports until 1966. After prodding by the Federal Aviation Administration (FAA), the cities agreed to jointly build and operate a new airport on a large tract of land midway between their two city centers. They recruited Thomas Sullivan, former head of Kennedy Airport in New York, as director of the new airport to be called Dallas-Fort Worth International Airport (DFW). Acting on the advice of friends in the aviation industry, Sullivan invited Gyo Obata to Dallas for a preliminary interview and was impressed with his ability to listen and absorb ideas for the new airport. A few days later, Sullivan asked Obata for information about HOK and examples of recent work. Sullivan explained that he wanted to brief the airport board—and that the meeting was the next morning!

      HOK was required to establish a Dallas project office as a condition of the contract. As with San Francisco, the founders believed the project office was an opportunity for a permanent HOK office. Maybe it was because King Graf had performed so admirably, half-asleep, in the middle of the night, to help land the DFW Airport job, that Hellmuth asked him to relocate from St. Louis to Dallas and look for more commissions. King would remain in Dallas for a decade and was successful in winning many more contracts, establishing Dallas as a major HOK office.

Photograph of the Dallas-Fort Worth International Airport under construction.

      FIGURE 5.2 Dallas-Fort Worth International Airport under construction.

      Source: Photo by George Silk. Photo courtesy of HOK.

      These three offices, opened at such an early point in the firm's history and within seven years of each other, established the pattern HOK would follow in the future: seek out major design contracts, which sometimes required opening a local project office; grow promising project offices into major branches; acquire firms when necessary to gain entry to a market. It was risky to open new offices so quickly, but, for now, the firm appeared to be up to the challenge.

      Chapter 5: To Design a World-Class Firm

      1 Expand by buying other firms when you have the money and need instant credibility.

      2 Expand by growing project offices into branch offices, when you don't have the money, but have plenty of time to establish credibility.

      3 Establish just a marketing office in a new city, when you don't have the money—or a project—to break in there.

      4 Remember that sometimes the best design solution comes from second chances—or comes from an underling.

      5 Work to win a high profile commission early in your company's development, for the good press and national reputation it can spark.

      1 1 Walter McQuade and Paul Grotz, Architecture in the Real World: The Work of HOK (New York: H.N. Abrams, 1985), p. 34.

      2 2 Cathy Sivek, “An Interview with Gyo Obata, FAIA, Founding Partner of Global Architectural Firm HOK,” p. 2, ArchitectureSchools.com, February 2, 2006. Accessed April 21, 2019. http://architectureschools.com/resources/an-interview-with-Obata-obata-faia-founding-partner-of-global-architectural-firm-hok.

      3 3 McQuade and Grotz, 44.

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