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Small Business for Dummies. Veechi CurtisЧитать онлайн книгу.

Small Business for Dummies - Veechi Curtis


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      Published by

       Wiley Publishing Australia Pty Ltd

      42 McDougall Street

      Milton, Qld 4064

       www.dummies.com

      Copyright © 2021 Wiley Publishing Australia Pty Ltd

      The moral rights of the author have been asserted.

      ISBN: 978-0-730-38484-7

      All rights reserved. No part of this book, including interior design, cover design and icons, may be reproduced or transmitted in any form, by any means (electronic, photocopying, recording or otherwise) without the prior written permission of the Publisher. Requests to the Publisher for permission should be addressed to the Contracts & Licensing section of John Wiley & Sons Australia, Ltd, 42 McDougall Street, Milton, Qld 4064, or email [email protected].

      Cover image: © Carlina Teteris/Moment/Getty Images

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      Small Business For Dummies®

      To view this book's Cheat Sheet, simply go to www.dummies.com and search for “Small Business For Dummies Cheat Sheet” in the Search box.

      Table of Contents

      1  Cover

      2  Title Page

      3  Copyright

      4  Introduction About This Book Foolish Assumptions Icons Used in This Book Where to Go from Here

      5  Part 1: Getting Started Chapter 1: Is Small Business for You? Working for Yourself — A Dream Come True? Working for Yourself — Reality Strikes Getting the Timing Right Staying Safe or Inventing the Wheel? Getting the Government to Help You Setting Yourself Up for Success Chapter 2: Figuring Out What’s So Special about You (And Your Business) Understanding Strategic Advantage Justifying Why You Can Succeed Understanding How Risk Relates to Gain Figuring Out Who Your Competitors Really Are Choosing Your Competitive Strategy Chapter 3: Starting from Scratch, Buying a Business, or Joining a Franchise Weighing Up the Good and the Bad of Buying a Business Asking the Right Questions Calculating the ‘True’ Earnings of a Business Valuing an Existing Business Dotting Your I’s, Crossing Your T’s Buying a Franchise Exercising Due Diligence

      6  Part 2: Finding Your Entrepreneurial Spirit Chapter 4: Separating Yourself from Your Business Deciding What Path You Want to Take Wearing Different Hats Building a Business with a Life of its Own Appreciating the Limitations of Your Business Chapter 5: Staying One Step Ahead Taking an Eagle-Eye View Rating Your Capabilities Identifying


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