The Selected Works of Arnold Bennett: Essays, Personal Development Books & Articles. Arnold BennettЧитать онлайн книгу.
with her name, and a list of these papers after the words "Contributor to." Such a card will constitute sufficient credentials on any expedition of enquiry, and will frequently aid her to obtain interviews with "people of importance in their day." Interviews, it need scarcely be said, are most popular with the average editor.
The provincial aspirant is less fortunately placed, though if she resides in a large town with a good public library, she may manage tolerably well. It is the woman sepulchred in a small village who finds herself most severely handicapped. Still, I know instances of women so situated who have gained the position of regular contributors to journals of dignity. Their success has been usually due to specialising on some single topic or group of topics, such as "nature notes," "household affairs," "country occupations," "parochial management," "home handiwork," "village sketches," and so on. There is copy even in a village. A woman afflicted with journalistic ambitions once wrote to an editor complaining that she was out of the world, actually two miles from a shop. "Then write an article," the editor replied, "entitled 'Two miles from a shop.'" She did so; it was accepted and followed by others of a similar kind.
Chapter VIII
The Art of Corresponding with an Editor
Women contributors are commonly much too fond of corresponding with editors. When the aspirant dispatches the first article, it is quite customary for her to send it under cover of a long epistle (not unfrequently extending to eight pages) in which she gives her personal history in brief, and a short statement of her literary ambitions, including in particular her ambition to contribute to "your excellent paper which I have always admired"; often she adds that though not dependant (so she spells the word) upon her own efforts for a livelihood, she is nevertheless anxious to earn a little money; or it may be that she is in fact thrown upon her own resources, in which case she explains that she has turned to journalism as the readiest means of providing for herself. Sometimes she ventures to hope that the editor will judge her work leniently, since she is only a beginner. Sometimes, with affecting candour, she avows that she does not expect for a moment to be accepted. Sometimes she requests that in case of refusal the editor will advise her where next to send the manuscript. Sometimes she begs for a frank criticism, and if the editor is foolish enough to justify his heartless refusal by such a criticism, she pesters the devoted fellow with another long letter of thanks, in which she timidly suggests that he may be able to assist her further, but hopes that he will not trouble to send any answer unless it is quite, quite convenient to him to do so. He doesn't.
In her pre-occupation, she usually forgets either to write her name and address on the manuscript or to enclose stamps; occasionally she omits even to stamp her own letter.
* * *
Let this be your rule: Don't write to an editor. He has an objection to both reading letters and answering them; he thinks he does enough when he peruses your manuscript. A good article requires no explanation; it should be its own commentary. Be content, therefore, simply to put your article in an envelope with another envelope, and dispatch it. The editor needs not to be told that it is sent for publication if suitable and for return if unsuitable. And he does not care a pin what are your ambitions and your circumstances; or whether this is your "very first" or your ten thousandth effort; whether you have written in the flush of health or on your dying couch; whether you are starving or beautifully rich. What are these facts to him? They do not in the least affect the value of the article. If it pleases him, he accepts; if not, he refuses. He is scarcely Adviser-in-Chief to the Literary Ladies of Great Britain, nor yet the Charity Organisation Society. He has no interest in you. What interests him is his circulation, his influence, his advertisement department.
The editorial notices of a few papers state that the title and scope of an article must be submitted before the article itself. This is absurd, and in most cases you are safe in ignoring the regulation. An article cannot be judged by its title and a resumé of it, and there is no doubt that editors who enforce such a rule often decline to see articles which would have suited them.
If for any special reason a letter should be essential, make it brief, explicit, and formal; spend as much care over the letter as you have given to the article which it is to cover. See that it contains no superfluous words, and see that it is correctly spelt; some letters aren't.
When a series of articles is in contemplation or a novel departure to be suggested, it sometimes happens that a rather elaborate explanation is necessary. Do not send such an explanation in writing until you have demonstrated the impossibility of seeing the editor in person.
Now editors do not like being seen, and certainly they do not like being seen by the casual contributor. Despite the fact that this persevering person is indispensable to them and often their best friend, they fall into the habit of regarding the casual contributor as their natural enemy, against whom warfare is to be waged. It is ridiculous, but it is true. So be it. Accept the situation, and fight for yourself, taking your advantage where you can, and casting away scruples of punctilio. By actually seeing an editor you gain a double advantage. For in the first place it is much more difficult for him to refuse viva voce (especially to a woman3) than by letter, and in the second place a personal explanation of a scheme is likely to be much more effective than a written one. Therefore resolve to see your editor face to face.
That editors are invisible is taken for granted only by the inexperienced. Without doubt editors love to surround themselves with an atmosphere of mystery, aloofness, and sovereignty, but in truth they are human beings, and may be so treated. The invisibility of editors is mainly a legend. If you call at a newspaper office and, presenting your card, ask in a firm voice to see the editor, the probability is that you will see him, or some one else clothed with authority. You may be requested to state the nature of your business, in which case you will make the nature of your business as vague and enticing as possible. Possibly the editor, if he is timid, will invent the story that he is engaged; possibly he may really be engaged; in either case you will ask for an appointment, or wait; a personal interview is worth waiting for. If you are refused an appointment and also told that to wait would be useless, say that you will call to-morrow or the next day in the hope of the editor being then disengaged. In any event, be pertinacious; and do not fear to worry the man. By pertinacity you will eventually see him.
Having at last got sight of your editor, treat him considerately. Since you have conquered you can afford to show mercy. Explain yourself tersely, and let your visit be brief. Strive to impress by your directness and business-like thought and action.
3. I by no means suggest that a woman should exploit her femininity in order to gain points against a man.
Chapter IX
Notes on the Leading Types of Papers
In a previous chapter I have emphasised the urgency of examining with care and regularity all the principal papers. Nothing is more important to the outside contributor than a thorough comprehension of their various policies and their essential differences. Many beginners, with a quite creditable literary technique, render all effort futile by omitting to study what I may call the characters of the publications to which they offer MSS. They know papers (except the one or two which they happen to read for pleasure) merely by name. They may by chance have some dim notion, gathered from hearsay, of the aim and spirit of this paper or that--but accurate, direct information concerning these things, they possess none. Having written an article, they send it to the first paper whose name enters their heads, without giving a single thought to the question of suitability. By such beginners the Standard, the Sun, and the Morning Advertiser are recognised merely as so many dailies, the Saturday Review, Tit-Bits, and the Bazaar merely as so many weeklies,