Marketing for Sustainable Development. Группа авторовЧитать онлайн книгу.

Features of Big Data and their contribution to extending the life sp...Table 14.4. Features of artificial intelligence and its contribution to extendin...

List of Illustrations

1 Chapter 4Figure 4.1. Three ways of addressing food waste at home with childrenFigure 4.2. Three ways of explaining food waste by teenagersFigure 4.3. The food products most wasted by householdsFigure 4.4. Stages of consumption, sources of and solutions to the issue of food...

2 Chapter 5Figure 5.1. Motivations for packaging-free consumption (n=146). For a color vers...Figure 5.2. Obstacles to packaging-free consumption (n=168). For a color version...Figure 5.3. Word cloud relating to packaging-free products. For a color version ...

3 Chapter 6Figure 6.1. Overview of potential social communication strategies. For a color v...

4 Chapter 7Figure 7.1. Example of an advertising poster issued by a company mocking ecologi...

5 Chapter 9Figure 9.1. Proposal for a regulatory mix combining the different types of envir...Figure 9.2. Example of segmentation by household size as part of establishing a ...Figure 9.3. Example of communication by ADEME (the French Environment and Energy...

6 Chapter 10Figure 10.1. Repairability label

7 Chapter 12Figure 12.1. Use of mobile apps in consumptionFigure 12.2. The influence of mobile apps on environmentally friendly consumptio...

8 Chapter 13Figure 13.1. The five models for influencing the consumer to create more respons...Figure 13.2. Overview of the role of digital devices in assisting responsible fo...

9 Chapter 14Figure 14.1. The use of Industry 4.0 for extending the life spans of products