Строительный маркетинг: планирование и маркетинговый аудит. Маргарита Васильевна АкуличЧитать онлайн книгу.

выше способов.

3. Способ, предусматривающий структуризацию целей на основе лингвистического анализа формулировок маркетинговых целей, начиная с цели, рассматриваемой как генеральную.

Конец ознакомительного фрагмента.

Текст предоставлен ООО «ЛитРес».

Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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

Скачать книгу