Маркетинг продукта, или Продуктовый маркетинг. Базовые знания. Маргарита Васильевна АкуличЧитать онлайн книгу.

маркетинга продукта – это то, что позволяет вам создавать и развертывать контент и кампании для увеличения продаж. Она определяет шаги, которые приведут ваших покупателей к взаимодействию с вашим продуктом и, в конечном итоге, к покупке – и этим занимаются маркетологи продукта.

Конец ознакомительного фрагмента.

Текст предоставлен ООО «Литрес».

Прочитайте эту книгу целиком, купив полную легальную версию на Литрес.

Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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

Скачать книгу