Визуальные коммуникации. Как убеждать с помощью образов. Марк ЭдвардсЧитать онлайн книгу.

может подыграть в передаче смысла (если речь идет о «зеленой» тематике, будет целесообразно выбрать зеленый цвет) и поможет разграничить отдельные информационные блоки.

Каждый цвет ясно обозначает отдельную тему или категорию.

Конец ознакомительного фрагмента.

Текст предоставлен ООО «ЛитРес».

Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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

Скачать книгу