Страны, бренды, потребители. Объявление страны. Маргарита АкуличЧитать онлайн книгу.

верить в то, что страны – это всего лишь нуждающиеся в рекламировании продукты.

Бренд страны, в которой родился корпоративный бренд, можно рассматривать как компонент корпоративного бренда. Компании выгодно иметь такой компонент, являющийся составной частью целого диапазона брендов и изделий. Достаточно написать на продукте «Сделано в Беларуси», и это для кого-то будет показателем его высокого качества, к примеру, для российской потребительской аудитории.

Конец ознакомительного фрагмента.

Текст предоставлен ООО «ЛитРес».

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