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3 Positive Creativity
Robert J. Sternberg
Creativity is usually defined in terms of the production of an idea or product that has two properties. First, it is novel; second, it is effective or useful for some purpose (Csikszentmihalyi, 1988, 2013; Kaufman & Sternberg, 2010). Positive creativity is the production of ideas that are not only novel and useful but also beneficial to humanity (see also Clark & James, 1999; James, Clark, & Cropanzano, 1999; James & Taylor, 2010; Sternberg, in press, for further discussion of positive creativity as well as negative creativity). Positive creativity is a natural object of study for positive psychology, which is conceived of studying human strengths and modes of flourishing (Lopez, Pedrotti, & Snyder, 2018).
Creativity, whether positive or otherwise, probably is not just a single entity, any more than intelligence is (Sternberg, 1985b, 1986; Sternberg & Smith, 1985). A variety of